
In this 11 February 2026 published video, host Cash Jordan talks about how critics have pointed to low viewership for the Olympic Games, claiming that American fans are boycotting due to athletes using the global stage for political activism or expressing grievances.
Commentators argue that high-earning stars and college-educated athletes are disconnected from regular Americans. This includes criticism of athletes who protest or make statements while benefiting from significant resources. Similar narratives have surfaced regarding the NFL, with claims that “agender” halftime shows or political advocacy at games are driving viewers away. Beyond individual protests, general network viewership (like HGTV and NBC) has seen declines, which some attribute to cultural backlash while others cite the massive increase in streaming content options.